MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and streaming services has